In exploring participatory design, I wanted to focus on bringing together a marginalized community with those who marginalize them through soliciting content of their shared attributes.
Vegans tend to be marginalized by non-vegans and are told that their food is gross, when in actuality, non-vegan people eat vegan food all the time. The problem is they don’t associate it with veganism, and definitely not in a positive way.
Project Pig is an interactive sculpture that asks users to submit a vegan meal they ate today in order to save the pig. It asks for the participation of both vegans and non-vegans and allows the non-vegan community to associate eating vegan foods with saving the animal. Gamifying the experience adds an element of fun to it that helps to erase stigma between the two groups. One simply scans the vinyl decal on the outside of the grocery store, which is where this sculpture lives, and brings them to the interactive webspace where they answer a series of questions and learn more about the project.
User tests highlighted the need for more clearly marking the progress on the pig, rather than just on the phone screen, as well as considering the context of the grocery store as opposed to a park or busy sidewalk.
concept: Robynne Raye is a designer who focuses on illustration and does not shy away from color and whimsy. In creating the lecture collateral, it was my responsibility to exhibit her style without copying it, making sure I showed who she was as a designer with integrity.
execution: With this piece, there are multiple pieces of collateral that accompany it, creating a full system for this event. In total, a poster, a flyer, an Instagram graphic, a Facebook graphic, and four buttons to take away from the event were created. In creating this system, I focused on the intersection of analog and digital artifacts and how one influences the other over cross media platforms.
concept: The goal of u·reuse is to encourage and enlighten users on the benefits of choosing to use reusable products over disposable ones. Many people choose the disposable option out of habit, availability, or cost. Some aren’t educated on ways that you can make a sustainable impact, even if they are small.
execution: This site works as both a store and social platform, a place where everything is consolidated, thus taking out the extra steps that could deter the user from making the switch. The user can buy new reusable goods or link up with another user in the community to buy and sell goods. Community plays a big part in this site’s functionality as the user can participate in discussion boards to talk about sustainable events in the area or share ideas on how to cut down on waste consumption. Speculatively, the user can temporarily lock certain items or places in their home to help them break the habits of reaching for their easily accessible disposable products.
concept: I wanted to take an article detailing the ethics of veganism and design an eleven page editorial in a way that was more nuanced and approachable to a non-vegan audience while still getting to the knitty gritty. I wanted to stay away from bombarding the reader with messages that are too hard to digest.
execution: The color palette is minimal and illustrations throughout show facts and figures to better explain the content that is living on each spread. More often than not, pro-vegan messages are harsh and commanding, showing graphic images and containing an overarching message of forcing the reader to lead a vegan lifestyle. Instead of that, I create a data driven approach to cater to the audiences desire to create decisions rationally and with facts to back them up.
concept: Tackling a new identity system, the University of Arkansas's Collective Design club transformed into the University of Arkansas AIGA Student Group as I stepped into my Presidency. With this new title came a new identity and it was my responsibility, as well as that of my fellow officers, to create our voice.
execution: I put together a deck to present to students to highlight the benefits of joining AIGA, The Professional Association for Design, and our group on campus. Along with this, I designed preliminary collateral for business cards and posters for meeting and event information.
concept: In collaboration with the University of Arkansas AIGA Student Group and the College Book Arts Association, I was the Design Director under Co-Chair David Chioffi in the creation of the 2018 conference program. It was my duty to create spreads for the panels taking place at the conference focusing on classic typography and hierarchy all while designing for the name of the conference—Collective Relevance: The Reciprocity of Art and Artifact.
concept: When I created this broadside for a hypothetical music festival, it was my first introduction into poster design. Music is something that everyone, not just creatives, connects to and thus made me want to design in a way that was inclusive while still upholding the feeling of a festival broadside.
execution: Using typography and non-representational elements, I designed to uphold the meaning behind music festivals as I explain in the typographic response broadside that accompanies the lineup.
concept: Through self-exploration, I created a personal monogram as part of my own self branding where I portray my identification as a conscientious, lighthearted, and poised individual.
execution: Humanist typefaces show decision making, as there is the evidence of the hand present in its creation. Lowercase letters and a sans serif typeface exhibit feelings of lightheartedness and informality, while the serif character calls back to my identification as a poised person.