Brand squares are a tool for creating robust visual languages that allow a designer to explore many combinations of elements in abstract square compositions. I designed each square as an individual composition using elements of the proposed graphic identity. The name of the show that I explored was In Flux as I wanted to convey visually the period of our lives we are all currently in as we transition from student to designer.
Iteration 01: Through conversations as a group, we all had decided to explore color and the use of shape and movement. The logotype is warped to provide dimensionality and speak directly to the meaning of being in flux. The color palette is a muted primary and they all lend themselves to readability and visual interest on both the screen and in print. In contrast with the bold sans serif Benton Sans, I chose Zeitung Mono, which provides balance.
As a group of nine people, we all wanted a way to distinguish ourselves. The organic shapes lend themselves to the meaning of the show, but also work as a way to provide more variety and visual interest, shown here with two different social media posts of students. Ambiguous imagery also speaks to the concept of the show, as well as representing natural instances of the ebb and flow.
Iteration 02: Retaining that same element of warped type, I pushed it further and only utilized Zeitung Mono for all type applications. Secondary elements include a zig zag line to contrast with the waviness of the logotype and a limited color palette of a bright salmon color, a yellow, and a bright sea–foam green. This exploration uses much more black throughout the palette in comparison to iteration one. I also utilized color imagery, most notably the image of the man moving his face so much so that it is distorted. I wanted to play with the use of imagery and the way we each represent ourselves as it related to the name and meaning of the show.