concept: Robynne Raye is a designer who focuses on illustration and does not shy away from color and whimsy. In creating the lecture collateral, it was my responsibility to exhibit her style without copying it, making sure I showed who she was as a designer with integrity.
execution: With this piece, there are multiple pieces of collateral that accompany it, creating a full system for this event. In total, a poster, a flyer, an Instagram graphic, a Facebook graphic, and four buttons to take away from the event were created. In creating this system, I focused on the intersection of analog and digital artifacts and how one influences the other over cross media platforms.