Throughout my collegiate career, I’ve noticed that my diet and the way I take care of myself shifts with the seasons of my life. At times, I wish I had been better equipped to take care of myself and eat healthier. So how might we empower college students to make dietary choices that positively impact their health? By providing students with a platform where they can contribute to community dinners potluck style, they are not only given the opportunity to learn how to cook, but they are also given a community that helps them reinforce leading healthier, conscious lifestyles.
After completing secondary research and creating a concept map (shown above), I began to work on implementing primary research methods, such as a survey, asking participants to submit food journals, and having a conversation with a peer about their grocery receipt. I gleaned the most data from my survey, which allowed me to see that students have a hard time transitioning between high school and college, especially when it comes to taking care of yourself.
Through ideating and sketching design concepts and outcomes, I wanted to focus on a platform that could allow students to learn how to cook slowly and also give them a community of similar people to help continue to foster these new, healthier habits. To the left, you can see early sketches of what is now Gather, a community dinner platform for students.
The branding all stems from wanting this to be a friendly platform that students feel comfortable using. The word “gather” feels inviting and speaks to the way in which I want this platform to function as a community and build connections. Gastromond felt right for the logotype, not only from a standpoint of form (thick strokes and odd serifs) but also from the narrative opportunities it has in connection to food. It’s all lowercase to, again, speak to that friendly approachability that I’m trying to convey, and the “h” contains icons of utensils to bring that food connection to the forefront. The placement of the icons in the “h” also speaks to the idea of a door and a house, and the way in which doors open up to each other for dinner.