concept: In exploring participatory design, I wanted to focus on bringing together a marginalized community with those who marginalize them through soliciting content of their shared attributes.
Vegans tend to be marginalized by non-vegans and are told that their food is gross, when in actuality, non-vegan people eat vegan food all the time. The problem is they don’t associate it with veganism, and definitely not in a positive way.
execution: Project Pig is an interactive sculpture that asks users to submit a vegan meal they ate today in order to save the pig. It asks for the participation of both vegans and non-vegans and allows the non-vegan community to associate eating vegan foods with saving the animal. Gamifying the experience adds an element of fun to it that helps to erase stigma between the two groups. One simply scans the vinyl decal on the outside of the grocery store, which is where this sculpture lives, and brings them to the interactive webspace where they answer a series of questions and learn more about the project.
User tests highlighted the need for more clearly marking the progress on the pig, rather than just on the phone screen, as well as considering the context of the grocery store as opposed to a park or busy sidewalk.