When I’m approaching a project for the first time, sometimes the last thing I want to do is spend time doing a ton of research. I almost always want to immediately get my hands dirty and start making. However, as I’ve gotten older and designed more, I’ve found that research is such an integral and beneficial part of the process and I appreciate it now so much more than I ever have.
In A Designer’s Research Manual, they discuss how using effective research methods can “redefine the designer/client relationship.” In working with clients, I’ve found that this statement couldn’t be truer. Among what they express in the book, such as how research “can define an audience or support a concept,” I find that the work I do is just so much deeper when I am able to obtain an objective viewpoint and back my decision making up with my quantitative and qualitative research. The resulting artifact is clearer and my relationship with my client is stronger.