The opportunity to think strategically and with others in mind was an eye opening benefit to the work I did in Design for Good. I am currently enrolled in a Sociology class on Race, Class, and Gender and it’s fascinating to think about how some of these tools can be used in ways that aren’t just design related.
The Rose Audience Receptivity Gradient allowed me to see how different groups of people interact with information based on their comfort level with the topic. This informed how I approached content and visual language for my campaign, as I needed a more emotional approach to appeal to my audience, which are those that are ready to act/advocate.
Showing the intersection of the Rose Gradient and critical thinking competencies, the Rose/Ennis Matrix allowed me to fully flush out how each part of the gradient is different from one another and how they perceive information. For me specifically, it was important for me to see that those that are ready to advocate are the only group that interacts with others and employs fallacy labels.
Something else that proved beneficial for me, especially when considering feasibility and impact, is the Fjord Prioritization Matrix. By plotting my campaign components, I was able to discern more critically what of those components had high impact for the prospective members of the Diversity and Inclusion Student Council and easy feasibility for The Office of Diversity and Inclusion.
Being able to think strategically in this way gives me a framework for how I can approach projects like this in the future. It allows me to see more clearly how the work I do affects all of the stakeholders involved.