In an exploration of print editorial layout, I wanted to take an article detailing the ethics of veganism and design an eleven page article in a way that was more nuanced and approachable to a non-vegan audience while still getting to the knitty gritty. I wanted to stay away from bombarding the reader with messages that are too hard to digest, like many types of vegan propaganda currently in the media.
The color palette is minimal and the illustrations throughout show facts and figures to better explain the content that is living on each spread. More often than not, pro-vegan messages are harsh and commanding, showing graphic images and containing an overarching message of forcing the reader to lead a vegan lifestyle. Instead of that, I create a data driven approach to cater to the audiences desire to create decisions rationally and with facts to back them up.