concept: I wanted to take an article detailing the ethics of veganism and design an eleven page editorial in a way that was more nuanced and approachable to a non-vegan audience while still getting to the knitty gritty. I wanted to stay away from bombarding the reader with messages that are too hard to digest.
execution: The color palette is minimal and illustrations throughout show facts and figures to better explain the content that is living on each spread. More often than not, pro-vegan messages are harsh and commanding, showing graphic images and containing an overarching message of forcing the reader to lead a vegan lifestyle. Instead of that, I create a data driven approach to cater to the audiences desire to create decisions rationally and with facts to back them up.